Why We Need Strategic Design

Modified Design-led Innovation Framework
Bucolo, S., Wrigley, C., & Matthews, J.

At ThinkWyn, we’re a Strategic Design firm and we’re deeply interested in complexity. We search for difficult and large-scale problems. We are endlessly curious and hopeful. And we believe that a human-centered approach to designing for systemic change is the way forward.

Enter Strategic Design

Design is an expression of our values. Co-Founder & Strategic Design Principal www.ThinkWyn.com

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